PRO Swim Proves that Mobile Apps are Great for Streamlining Make-up Requests

PRO Swim Academy’s Sara Batchelor has found great success in offering make-up requests through her new mobile app. Parents want a “better way” to do this, so Sara set about offering make-up requests through the app and bypassing their more time-consuming parent portal to do this.

PROSwim_5PhoneStack

The school’s parents can also just call in a request for the make-up. This may be easy for parents, but it isn’t convenient because they are limited to office hours for making the call. Taking call-in requests is a great but expensive service to offer. It is definitely a service that sets PRO Swim apart from other swim schools in their area. But call-ins dominate the front desk phone traffic and keep the staff tied-up in schedules and tied to their desks.

PROSwim understands exactly how game-changing the use of their mobile app for make-up requests is.

Before the app: 50%-60% of phone calls coming into the front desk were to schedule make-ups

After the app: 50% of all make ups booked were booked online

Result: 30% reduction in calls to front desk

These impressive statistics show that offering a make-up request feature via a mobile app can do more than make life easier for your school’s parents. It drives down admin costs, helping PRO Swim to actually be able to afford to offer the make-up requests.

Read PRO Swim Academy’s Case Study.